Genevieve Vaughn
Scope of work:
brand identity - logo design - illustration - label design
BRAND WORDS: Playful / Refined / Thoughtful / Charming / Inviting
Genevieve Vaughn is a playful yet refined florist brand designed to evoke joy and thoughtful simplicity. Inspired by the warmth of small, boutique flower shops, the identity combines gentle floral shapes, earthy pastels, and expressive typography to celebrate beautifully chosen blooms.
The goal was to create an inviting, personal visual identity that reflects the heart and charm of an independent florist, bringing warmth and personality
