10 Simple Ways to Instantly Make Your Brand More Memorable
You know your work is amazing. You pour your heart into what you do. You’ve got the skills, the talent, and the passion.
But somehow… your brand still feels forgettable.
Maybe people love what you create, but they don’t remember your business name. Maybe you’re constantly explaining what you do, and it never quite sticks. Maybe you see other creatives getting dream clients effortlessly, while you’re left wondering:
How do I make my brand stand out?
The truth is, being good at what you do isn’t enough to make people remember you.
A memorable brand doesn’t just happen – it’s built with intention. But the good news? You don’t need a massive overhaul to start standing out.
Here are 10 simple ways to make your brand more memorable – starting today.
1. Define What Makes You Different
If you want to stand out, you need to know what makes you different.
Most brands blend in because they try to be everything to everyone. But the strongest brands lean into what makes them unique – whether that’s their values, their creative approach, their personality, or the way they work.
Try this: Instead of thinking about who you could work with, focus on who you should work with.
For example:
A jewellery maker might stand out by using ethically sourced materials and a slow-made process.
A photographer could lean into their documentary-style approach, capturing unscripted, real moments instead of posed shots.
A copywriter might position themselves as the go-to expert for heart-led businesses, infusing warmth and storytelling into every word.
Action step: Write down 3 things that set you apart from others in your field.
2. Craft a Clear & Compelling Brand Message
If someone asked, “What do you do?” – could you explain it in one clear, compelling sentence?
A brand that people remember tells a story that sticks.
For example:
“I make handmade candles.” → Forgettable
“I create hand-poured soy candles inspired by nature, designed to bring a moment of calm to your busy day.” → Memorable
Try this: Instead of listing what you do, tell people why it matters and who it’s for.
Action step: Refine your one-sentence brand message so it’s clear, specific, and memorable.
3. Make Your Brand Visually Distinctive
Your visuals should do more than just ‘look nice’ – they should make people recognise you instantly.
✔ Do you have a consistent colour palette?
✔ Are your fonts and style recognisable?
✔ Would someone scrolling past your Instagram immediately know it’s you?
Try this: Instead of choosing colours just because you like them, think about how they make people feel.
A ceramic artist who wants a calm, minimalist aesthetic might use earthy, neutral tones and soft, organic shapes.
A wedding florist with a bold, artistic approach might use deep jewel tones and handwritten typography to reflect their personality.
Action step: Pick one visual element (colour, font, or design style) to make more consistent across your branding.
4. Use a Signature Element (Tagline, Symbol, or Theme)
Memorable brands often have a recognisable ‘thing’ – something that sticks in people’s minds.
That could be:
✸ A tagline (like a personal mantra you always use)
✸ A signature style (like always incorporating hand-drawn elements in your branding)
✸ A symbol or icon (like a specific shape, motif, or even a signature packaging style)
For example, I mention Spirit the cat a lot – not because it’s directly related to branding, but because it makes my business more memorable and gives people something fun to associate with me. 🐈⬛
Try this: Could your brand have a signature ‘thing’?
A stationery brand might always seal their orders with a wax stamp for a personal touch.
A personal brand photographer could end every shoot with a fun behind-the-scenes Polaroid gift for their clients.
Action step: Brainstorm one signature element to start incorporating into your brand.
5. Infuse Your Brand with Personality
Nobody remembers a boring brand.
Your audience isn’t just buying what you do – they’re buying you. Your personality, your quirks, your unique way of doing things.
Try this: Instead of writing how you think you ‘should’ sound, write how you actually talk. If your brand were a person, how would they speak?
A multi-passionate artist might use a fun, experimental, chatty tone in their content.
A wellness coach could use a grounding, nurturing tone to reflect their values.
Action step: Audit your brand voice. Does your website, social media, and emails sound like you?
6. Create an Unforgettable Brand Experience
A brand isn’t just what people see – it’s how they experience working with you.
Think about the brands you love. Chances are, it’s not just their logo or colours – it’s the way they make you feel.
Try this: Make every interaction with your brand feel intentional.
A handmade skincare brand might add personalised thank-you notes to every order.
A branding photographer might send a pre-shoot mood board to help clients feel prepared and excited.
Action step: Look at your client process. Where could you add a small, thoughtful touch to make their experience more memorable?
7. Build Consistency Across Every Touchpoint
Inconsistent branding = forgettable branding.
If your Instagram looks different from your website, or your tone of voice changes across platforms, people won’t recognise you.
Action step: Do a quick brand audit. Is your branding consistent everywhere your audience interacts with you?
8. Tap into Emotion & Connection
If people don’t feel something when they interact with your brand, they won’t remember it.
Your audience isn’t just looking for a product or service – they’re looking for a brand they connect with, something that feels like it was made just for them.
Try this: Instead of focusing only on what you do, highlight why it matters.
For example:
A ceramic artist might talk about how their mugs create small moments of joy in the morning ritual.
A branding photographer could share how confident clients feel after a shoot.
A jewellery maker might tell stories about customers who wear their pieces for meaningful milestones.
Action step: Share a post, email, or caption that tells a mini brand story – why you started, a favourite customer moment, or what makes your work special.
9. Show Up Authentically (and Often!)
You can’t build a memorable brand if people don’t see you. But showing up doesn’t have to mean posting daily or being everywhere at once.
Try this: Pick one or two platforms where you genuinely enjoy engaging and commit to consistency there.
For example:
A surface pattern designer might show sketches and design processes on Instagram Stories.
A creative coach could send out a short, insightful email every two weeks.
A potter might use Pinterest to showcase collections and drive traffic to their shop.
Action step: Choose one simple way to show up more consistently this month – whether it’s posting once a week, commenting on posts, or engaging with your email list.
10. Tell Stories That People Remember
People forget generic brands. They remember ones that tell a good story.
Try this: Think about moments in your business that made you feel something – excitement, pride, even frustration. Those moments make great brand stories.
For example:
A calligrapher could share the first time they saw their designs on wedding invites.
A graphic novelist might talk about overcoming creative block while working on a big project.
A handmade skincare brand could highlight a customer who said their products transformed their routine.
Action step: This week, write one short story about your brand – why you started, a behind-the-scenes moment, or a favourite customer experience.
Want to Make Your Brand Instantly More Memorable?
A memorable brand isn’t about gimmicks – it’s about clarity, consistency, and connection.
Want help making your brand magnetic and unforgettable? The Brand Clarity Kickstart is designed to help you define what makes you stand out – so you can attract the right people with confidence.